It's a silly little story but, as is often the way with the silly and apparently inconsequential stories, it tells us more than we might expect. The Sun reports that:
"Gordon Brown celebrate[d] the Hindu and Sikh festival Diwali at No10 with cakes yesterday - after refusing to name his favourite biscuit. Mums in a live webchat begged the PM to name it - but he would not crumble."
What sort of man can't do this? Chocolate Bourbon; easy, just name the biscuit you like most. But for a man who dithers, who can't make up his mind without opinion polls, and who doesn't like issues where he can't create his precious dividing lines, such a task is near impossible.
Maybe he's waiting for David Cameron to be asked the same question, and is hoping his answer will be a shade on the posh side. Then, no doubt, we'll have Brown pledging £100 million to the Presbyterian Shortbread Foundation.